In part one of this series, Tony Watkins introduced the concept of modality and multimodality. In this article, he develops these ideas to focus more explicitly on communicating through digital media. This is applied particularly within the context of Christian mission and ministry, but these principles are not distinctively Christian. They apply to any kind of digital media communication – for …
Digital Communication Foundations 2: What is communication?
In part one of this series of articles, Tony Watkins looked at the meaning of the term ‘mode’ within communication theory, and introduced the ideas of ‘semiotic resources’ and ‘affordances’. e must consider an important question before we go any further: what is communication? Gunther Kress says that communication is more complex than we imagine. The classic model of communication …
Digital Communication Foundations 1: Introducing Modes
In the first of a series of articles on digital communication theory, Tony Watkins introduces the idea of modes of communication. This material is based on lectures given at Norwegian School of Theology, Oslo. mode of communication is a way of expressing meaning, through speaking, writing, video, etc. Gunther Kress defines a ‘mode’ as a socially shaped and culturally given …
The Urgent Need for Developing Media Awareness
I am writing this on a plane, having endured several minutes during take-off without my electronic equipment turned on. But as soon as the seatbelt sign went off, my laptop went on and I got down to work, slightly frustrated that so few flights have WiFi yet. I’m not the only one who waited for the signal to spring into action. Around me, many passengers now have earphones in: some watch movies on iPads, some listen to music on iPods. A few absorb themselves in the more traditional media of newspaper and books.
Using Film in Christian Communication – part 6
In the final part of this six-part series on using films in Christian communication, we reflect on why using film in Christian communication is helpful. This series was first published on tonywatkins.uk, and is based on lectures given at Gimlekollen School of Journalism and Communications, Kristiansand, Norway. The series is available to download as a PDF. Why use film in Christian communication? lthough aspects of …