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Digital Communication Foundations 3: The CAST model of communication

In part one of this series, Tony Watkins introduced the concept of modality and multimodality. In this article, he develops these ideas to focus more explicitly on communicating through digital media. This is applied particularly within the context of Christian mission and ministry, but these principles are not distinctively Christian. They apply to any kind of digital media communication – for …

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Digital Communication Foundations 2: What is communication?

In part one of this series of articles, Tony Watkins looked at the meaning of the term ‘mode’ within communication theory, and introduced the ideas of ‘semiotic resources’ and ‘affordances’. e must consider an important question before we go any further: what is communication? Gunther Kress says that communication is more complex than we imagine. The classic model of communication …

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Digital Communication Foundations 1: Introducing Modes

In the first of a series of articles on digital communication theory, Tony Watkins introduces the idea of modes of communication. This material is based on lectures given at Norwegian School of Theology, Oslo.  mode of communication is a way of expressing meaning, through speaking, writing, video, etc. Gunther Kress defines a ‘mode’ as a socially shaped and culturally given …

Wayne Pederson – Lausanne Media Engagement Network

Introducing the Media Engagement Network

Wayne Pederson talks about the Lausanne Media Engagement Network’s task to get churches, ministries and individuals involved in media-related ministry.

There are many opportunities for us to be involved through social media, so media ministry is no longer just for organisations with enough money to run a radio or TV station. ‘We have multiple opportunities and more tools in our toolkit to be able to communicate the gospel,’ says Wayne.

Wayne explains that we’re encouraging Christians to select media as a career – not just in Christian media, but in the mainstream secular media, where they can be salt and light.

Finally, Wayne talks about the need to help Christians use media responsibly, since there are dangers as well as opportunities and much to enjoy.

As we learn to use media more effectively among ourselves, we can see society changed.