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Digital Communication Foundations 3: The CAST model of communication

In part one of this series, Tony Watkins introduced the concept of modality and multimodality. In this article, he develops these ideas to focus more explicitly on communicating through digital media. This is applied particularly within the context of Christian mission and ministry, but these principles are not distinctively Christian. They apply to any kind of digital media communication – for …

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Digital Communication Foundations 2: What is communication?

In part one of this series of articles, Tony Watkins looked at the meaning of the term ‘mode’ within communication theory, and introduced the ideas of ‘semiotic resources’ and ‘affordances’. e must consider an important question before we go any further: what is communication? Gunther Kress says that communication is more complex than we imagine. The classic model of communication …

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Digital Communication Foundations 1: Introducing Modes

In the first of a series of articles on digital communication theory, Tony Watkins introduces the idea of modes of communication. This material is based on lectures given at Norwegian School of Theology, Oslo.  mode of communication is a way of expressing meaning, through speaking, writing, video, etc. Gunther Kress defines a ‘mode’ as a socially shaped and culturally given …

Using Film in Christian Communication – part 6

In the final part of this six-part series on using films in Christian communication, we reflect on why using film in Christian communication is helpful. This series was first published on tonywatkins.uk, and is based on lectures given at Gimlekollen School of Journalism and Communications, Kristiansand, Norway. The series is available to download as a PDF. Why use film in Christian communication? lthough aspects of …