Media has a vital role in making the gospel message available, attractive, and plausible. In this presentation from the Lausanne Global Leadership Forum in Bangalore, India, in June 2013, Andy Crouch considers the use of mass media (forms of media – primarily visual – which entirely transcend embodiment), elite media (primarily word-based media, which powerfully influence the creators of mass media), and social media (rooted in embodied relationships in a way which mass media and elite media can never be).
Mass Media: Threats and Opportunities
As part of the “Media Messages Matter” multiplex session during the Cape Town Congress in 2010, Iain Morris talked about the threats posed to Christian evangelism by the mass media, and also about the enormous opportunities which the mass media present to us.