Media has a vital role in making the gospel message available, attractive, and plausible. In this presentation from the Lausanne Global Leadership Forum in Bangalore, India, in June 2013, Andy Crouch considers the use of mass media (forms of media – primarily visual – which entirely transcend embodiment), elite media (primarily word-based media, which powerfully influence the creators of mass media), and social media (rooted in embodied relationships in a way which mass media and elite media can never be).