Wayne Pederson, President of Reach Beyond, gave a brief introduction to the Lausanne Media Engagement Network at the Africa by Radio conference in 2015.
There are many opportunities for us to be involved through social media, so media ministry is no longer just for organisations with enough money to run a radio or TV station. ‘We have multiple opportunities and more tools in our toolkit to be able to communicate the gospel,’ says Wayne.
Wayne explains that we’re encouraging Christians to select media as a career – not just in Christian media, but in the mainstream secular media, where they can be salt and light.
Finally, Wayne talks about the need to help Christians use media responsibly, since there are dangers as well as opportunities and much to enjoy.
As we learn to use media more effectively among ourselves, we can see society changed.
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