Effective use of social media in sharing the gospel

A panel of speakers at the Lausanne Global Consultation on Media and the Gospel (November 2013) discussed the need and opportunity for Christian presence in social media and on the Internet. The panel consisted of:

Samuel De Jesus, who has worked with Internet Evangelism Day and Global Media Outreach
Henryk Krol, who is the leader and CEO of CCM Media in Poland and President of Studio DR, Ltd.
Hannu Haukka, who is CEO and Ministry Director of Great Commission Media Ministries, Finland, and Founder and President of IRR-TV
Adam Jeske, who leads social media for InterVarsity Christian Fellowship, USA

Among the issues discussed were content development and in-person follow up to Internet outreach.