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Foundations of Media Strategy online course

edia is widely used in every kind of outreach ministry. The Church has decades of history in traditional media campaigns using a broadcast approach, ‘pushing’ content out to large audiences. The game has changed with the advent of new media paradigms, especially social media. Social media is the primary way most people on earth engage with media content. It is …

Christopher Singh

What is Citizen Journalism?

Chris Singh talks about one way in which we can share stories online through social media – by being a citizen journalist. While we may not have been trained as a journalist, the essential tools are in our hands already. Mobile phones enable us to photograph, film, and record stories, and to share them with others through social media channels.

Citizen journalists see themselves as responsible to share stories – their own and other people’s – in order to communicate their message. What makes a good citizen journalist?

Andy Crouch

Andy Crouch on Cultural Influence

Media has a vital role in making the gospel message available, attractive, and plausible. In this presentation from the Lausanne Global Leadership Forum in Bangalore, India, in June 2013, Andy Crouch considers the use of mass media (forms of media – primarily visual – which entirely transcend embodiment), elite media (primarily word-based media, which powerfully influence the creators of mass media), and social media (rooted in embodied relationships in a way which mass media and elite media can never be).