Do we need evangelistic and communication strategies? Surely we are just called on to preach the gospel, plain and straight, and leave God to do the rest? ‘Strategies’ may seem to imply worldly marketing methods rather than a dependence on the power of the gospel through the Holy Spirit. There are a number of answers to this very reasonable question:
We’re living through a time of incredible change. The media landscape is radically different from what is was just a decade or two ago. It is vital that the church pays close attention to the trends, and makes good use of the new tools. Media ministry has become an essential part of the Church’s mission.
It is always tempting to avoid evaluating our ministry. Phill Butler insists that is is vital if we are to be effective. Here he gives some very helpful questions for evaluating media ministry.