At the Lausanne Global Consultation on Media and the Gospel in November 2013, Phill Butler gave a presentation on the importance of strategic alliances and partnerships if we are to make effective use of the media in mission.
Wherever we live in today’s world, information and communication technologies increasingly influence and impact our human lives, our Christian witness, and our Christian ministries. The varieties of local, global, and ‘glocal’ media messages provide complex contexts for the task of making the case for the truth of Christ in the 21st century. The missional issues related to media engagement are therefore of real significance to the global church.
In his ground-breaking 1973 essay Art & the Bible, influential evangelical author Francis Schaeffer (1913–1984) proposed four key criteria for enjoying and evaluating art and media messages.
This is still a highly relevant and significant resource for practicing appropriate media awareness and media critique – even in today’s postmodern media world.
Part Two of The Cape Town Commitment (CTC) summarizes the themes of Cape Town 2010, the Third Lausanne Congress. The first section of Part Two – ‘Bearing witness to the truth of Christ in a pluralistic, globalized world’ – includes a significant sub-section on the threefold media challenge and identifies major needs in Media Awareness, Media Presence and Media Ministries.