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Digital Communication Foundations 3: The CAST model of communication

Previously, I introduced you to the concept of modality and multimodality. In this article, I want to develop these ideas to focus more explicitly on communicating through digital media. I am thinking about this within the context of Christian mission and ministry, but these principles are not distinctively Christian. They apply to any kind of digital media communication – for …

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Digital Communication Foundations 2: What is communication?

In part one of this series of articles, I looked at the meaning of the term ‘mode’ within communication theory, and introduced the ideas of ‘semiotic resources’ and ‘affordances’. e must consider an important question before we go any further: what is communication? Gunther Kress says that communication is more complex than we imagine. The classic model of communication goes …

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Digital Communication Foundations 1: Introducing Modes

In the first of a series of articles on digital communication theory, Tony Watkins introduces the idea of modes of communication. This material is based on lectures given at Norwegian School of Theology, Oslo.  mode of communication is a way of expressing meaning, through speaking, writing, video, etc. Gunther Kress defines a ‘mode’ as a socially shaped and culturally given …

Andy Crouch

Andy Crouch on Cultural Influence

Media has a vital role in making the gospel message available, attractive, and plausible. In this presentation from the Lausanne Global Leadership Forum in Bangalore, India, in June 2013, Andy Crouch considers the use of mass media (forms of media – primarily visual – which entirely transcend embodiment), elite media (primarily word-based media, which powerfully influence the creators of mass media), and social media (rooted in embodied relationships in a way which mass media and elite media can never be).