Why bother with strategies?

Do we need evangelistic and communication strategies? Surely we are just called on to preach the gospel, plain and straight, and leave God to do the rest? ‘Strategies’ may seem to imply worldly marketing methods rather than a dependence on the power of the gospel through the Holy Spirit. There are a number of answers to this very reasonable question:

© Leo Reynolds, used under a Creative Commons licence (by-nc-sa-2.0).

Gray’s the color of life

Understanding the Gray Matrix ngel promoted a revolution. Not Engels the Marxist thinker, but James Engel the missiologist. He first outlined what has become known as the ‘Engel Scale of Spiritual Decision’. This describes the way in which an individual, or by extension a whole group, progress in their understanding of the gospel, as God’s sovereign grace begins to illuminate …

Using Film in Christian Communication – part 6

In the final part of this six-part series on using films in Christian communication, we reflect on why using film in Christian communication is helpful. This series was first published on tonywatkins.uk, and is based on lectures given at Gimlekollen School of Journalism and Communications, Kristiansand, Norway. The series is available to download as a PDF. Why use film in Christian communication? lthough aspects of …

Human brain illustrated with millions of small nerves – Ars Electronica. Used under a CC-BY-NC-ND-2.0 licence.

Using Film in Christian Communication – part 5

In part 5 of this six-part series on using films in Christian communication, we consider the three remaining key dimensions of worldviews. This series was first published on tonywatkins.uk, and is based on lectures given at Gimlekollen School of Journalism and Communications, Kristiansand, Norway. The series is available to download as a PDF. Worldview dimensions, continued Morality ome of the issues which I raised in …