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Digital Communication Foundations 3: The CAST model of communication

Previously, I introduced you to the concept of modality and multimodality. In this article, I want to develop these ideas to focus more explicitly on communicating through digital media. I am thinking about this within the context of Christian mission and ministry, but these principles are not distinctively Christian. They apply to any kind of digital media communication – for …

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Digital Communication Foundations 2: What is communication?

In part one of this series of articles, I looked at the meaning of the term ‘mode’ within communication theory, and introduced the ideas of ‘semiotic resources’ and ‘affordances’. e must consider an important question before we go any further: what is communication? Gunther Kress says that communication is more complex than we imagine. The classic model of communication goes …