Wherever information and media technologies go, local and global media messages follow, presenting the church with significant missiological challenges. Tony first gave an overview of how media technologies have spread from the wealthy west to the majority world.
People in almost every culture therefore encounter media messages through news (and current affairs) and entertainment media. Margunn talked about people encountering media messages through the news media at three geographical levels, each of which may have a distinctive angle on the news:
- local news outlets – newspapers, local radio and television, as well as community-oriented blogs
- national news services, such as Doordarshan in India, NRK in Norway, and South African Broadcasting Corporation
- global news services, such as CNN, BBC World Service (which broadcasts in 32 languages), and Aljazeera
Tony then talked about encountering media messages through entertainment media:
- from global and regional film industries
- via satellite television, which crosses borders easily
- through music, which travels globally and may be appropriated into local forms
Margunn argued that media awareness is a forgotten dimension in mission. Very rarely have we provided the tools and resources to help people engage with the beliefs, values and attitudes expressed within media messages. It is vital that the global church learns how to respond to these missiological challenges.
The slides for Tony and Margunn’s presentation are below:
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