Image © Dohatweetups Events. Used under a Creative Commons (CC-BY-NC-2.0) licence

Foundations of Media Strategy online course

Media is widely used in every kind of outreach ministry. The Church has decades of history in using a traditional broadcast approach to media – pushing content out to large audiences. This is not effective in our new media world and we need new strategies. It is no longer enough to push out the story you want to tell using traditional media or even social media channels, and hope that you will connect with an audience.

© AMISOM Public Information. Public Domain

Mobiles in Mission online course

Mobile is a tsunami. Learn how to ride the wave! If you go to the largest city or the darkest jungle, the people you meet are likely to have a mobile phone. Most of us have anxiety when separated from our mobile devices. The fear of not having your phone now has an official classification – nomophobia (no mobile phobia). Mobile’s ubiquity and growing capabilities offer an amazing ministry opportunity.

Why bother with strategies?

Do we need evangelistic and communication strategies? Surely we are just called on to preach the gospel, plain and straight, and leave God to do the rest? ‘Strategies’ may seem to imply worldly marketing methods rather than a dependence on the power of the gospel through the Holy Spirit. There are a number of answers to this very reasonable question:

© Leo Reynolds, used under a Creative Commons licence (by-nc-sa-2.0).

Gray’s the color of life

Understanding the Gray Matrix ngel promoted a revolution. Not Engels the Marxist thinker, but James Engel the missiologist. He first outlined what has become known as the ‘Engel Scale of Spiritual Decision’. This describes the way in which an individual, or by extension a whole group, progress in their understanding of the gospel, as God’s sovereign grace begins to illuminate …